When we were creating VIVIC, we had this conversation almost daily. We knew the farm we wanted to work with in El Salvador had no certifications — and didn’t have the funds to go through this extensive process. Knowing the extreme care and mindful growing practices of the farm, we decided certification would be something we would help our partners obtain down the road.
As far as fair trade, we see the opportunity of direct trade as a more harmonious and beneficial way of procuring coffee. Direct trade eliminates the middleman, ensuring the farmers we work with earn a living wage.